Sunday, 18 May 2008

PR Blunder Exposes Dodgy Practice

Every few days I receive press releases from Cardiff Council as it's quite a useful way of keeping apace with Council activities. However, an email press release I received yesterday shows how Cardiff Council's press office is both incompetent and involved in making up quotes before an event has actually happened. This, for a service funded through taxation!

Have a read of the press release (let me remind you that Portsmouth beat Cardiff in yesterday's FA Cup final)...

'17/05/2008 For Immediate Release PR 3439

WELCOME HOME BLUEBIRDS! Cardiff is ready to welcome home the Bluebirds in style after their epic win against Portsmouth at Wembley yesterday and fans are being urged to come out to show their support for the team and their amazing victory.

The capital is ready to celebrate with manager Dave Jones and his team as they bring world football's most famous club trophy back to Cardiff tomorrow.

Cardiff Council in partnership with the club and South Wales Police, has arranged for a victory bus tour through the city on Sunday, May 18 should the team triumph.

To celebrate the achievements of the team, Cardiff residents and City fans will have the chance to see the famous trophy and welcome the players home as they ride around the city on an open-top double-decker bus.

The tour will begin at Roald Dahl Plass in Cardiff Bay at 2.30pm when two blue and white decked buses, one carrying the players, the other their wives and families, will make their way through the city.

The tour will head for the city centre along Lloyd George Avenue, Callaghan Square and up through St Mary Street and High Street, Duke Street, Kingsway, Boulevard de Nantes and concluding at City Hall.

There will be no full road closures but a rolling road closure will be in place and the buses will be escorted by police vehicles.

The Lord Mayor elect of Cardiff, Kate Lloyd will accompany the team on their bus tour throughout the city. Kate Lloyd said: "I know that the people of Cardiff will want to thank the city players for ending the 81 years drought and bringing the FA Cup back here. "This is the chance for all fans and residents to see the cup and the team. I'm sure the atmosphere will be wonderful."

(ends)Cardiff Council Press Officer Andrea Currie.'

This email was promptly followed by another from the sender with the correct 'Cardiff lost, come and meet the team' press release.

Surely a press office getting quotes before the event is unacceptable and amounts to deceiving the public. Perhaps I'm a little naive and this sort of thing goes on in all press offices, but I do hope not.

1 comment:

  1. Worse things happen but this is still shameful stuff. Not only did they have the front to predict the result, they were also stupid enough to label it an 'epic'. Clearly doing their bit to completely eradicate trust in the media.