I'm slightly embarrassed to admit that some of my fellow students do have this misguided 'bah, humbug' attitude to digital media. And I've touched briefly on this before. Some turn their nose up to using a mobile phone to record content for an online feature, or think blogging is above them. I believe they are missing the point. The fact that we have the opportunity and are encouraged to use digital technology makes us both able to tell our stories in more ways to a wider audience. If that isn't enough, it (therefore) makes us more employable.
Why are some of students not embracing digital? Because it's easier not to and because the traditional media are viewed as superior. It is not helped by the fact that we choose between the magazine, print and broadcast journalism options rather than being on one unified journalism course.
How long until some of my course mates see the light? Perhaps it won't be until when they are at interviews and are asked about their experience with digital as well as traditional media.