A 2007 Ofcom report found found that young people are rejecting TV news.
How can this be dealt with?
A friend of mine who works on developing digital media at the BBC tipped me off that 'gaming the news' could be a way of (re)engaging young people in news and current affairs. An example of this is the USA Today's Candidate's Match game. After responding to 11 multi-choice questions about politics, society and the economy, you are shown which Presidential candidate is closest to your outlook. Considering young people are more and more likely to surf the net than sit in front of the box, perhaps interactive news games are one of the ways the BBC, and all media organisations, could engage young people with the news.