Friday 9 November 2007

Pete Clifton

Head of BBC News Interactive

Early on in the lecture, the dramatic drop in 16-24 year olds accessing BBC News was highlighted. I therefore assume that BBC News’ upcoming developments, which Pete succinctly and vibrantly delivered in today’s lecture, are aimed at trying to reverse this trend of young people turning away from BBC News (as well as trying to keep up with society’s current and future technological use).

However this leaves me wondering, will these changes work? These quite exciting developments include a full news offer on mobiles, giant BBC screens with a live feed of News 24 in Britain’s cities and a personalised
BBC News online homepage (being accessed on your mobile of course!).

My housemates believe that whether a member of ‘da yoof’ follows the news or not is dependent on their background and not related to its availability on their media devices or to do with changing the news agenda to be more youth friendly. You can conclude from this that BBC News’ developments are not going to succeed. I am unsure and hope the changes do work. The implication of 16-24 year olds continuing to be less and less engaged with the news is frightening – both for the ideal of a well educated, vibrant democracy and closer to home, for my job opportunities!

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