Sunday 2 December 2007

Kim Hollamby

Digital Development Director, IPC Media

Search engine optimisation (SEO) was not a term I was familiar with until recently, but thanks to an excellent article in the Media Guardian I now feel well informed. Kim Hollamby, believes we trainee journalists need to be well aware of SEO.

Search engine optimisation is when news organisations aim to get their stories as high as possible in search engine results. Where newspapers replicate their stories online, this has proved problematic as their headlines often rely on puns. Some newspapers are re-writing headlines and sub-headings for online. Where newspapers simply replicate their stories online, for example with the
South Wales Echo, internet users will miss some of their stories. I suspect this will soon change and all newspapers will have to make different headlines when they put their stories online.

SEO is yet another example of how successful journalists will fall behind if they do not work with digital media.

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